Melbourne-based label Use Daily has found a unique niche by transforming discarded outdoor materials into stylish and sustainable bags. Founded by Australian designers Cleo Coppinger and Josh Anderson during Melbourne’s lockdown, the brand prides itself on repurposing materials like awnings, tents, and tarps to create durable and water-resistant bags ideal for daily use.
Rejecting mass production, Use Daily exclusively utilizes found and discarded materials, disrupting the traditional cycle of waste in the fashion industry. The brand’s commitment to sustainability and ethical practices aligns with a growing global movement of designers and makers who prioritize environmental consciousness.
Josh and Cleo, the creative minds behind Use Daily, draw inspiration from the materials themselves. Their journey began with an abandoned awning that sparked the idea for the brand. The quality and versatility of the material led them to experiment with designs that highlight the unique characteristics of the discarded textiles.
Since its establishment in 2020, Use Daily has quickly gained momentum, emphasizing community engagement and personal connections with customers. The brand’s approach to delivering bags directly to customers’ homes fosters a sense of shared experience and storytelling, as clients often share memories associated with the materials.
The latest collection, Various Origins, showcases a blend of materials collected over the past year, reflecting a meticulous design process that combines different textures and patterns. Each bag is a testament to the brand’s dedication to creating new items from waste materials while maintaining environmental consciousness.
While the actual assembly of the bags is relatively quick, the sourcing and preparation of materials present significant challenges. Josh and Cleo invest time in cleaning, designing, and testing the materials to ensure each piece meets their quality standards. The care and attention to detail required in handling the materials contribute to the brand’s unique aesthetic.
As a small business, Use Daily has navigated challenges such as securing studio space and balancing multiple roles alongside their creative pursuits. Despite these obstacles, the brand continues to innovate, with plans to expand into furniture design using salvaged materials like steel poles in the near future.
Looking ahead, Josh and Cleo remain tight-lipped about their future projects, hinting at exciting developments on the horizon. With a commitment to sustainability, community engagement, and creative innovation, Use Daily exemplifies a new wave of conscious fashion brands reshaping the industry landscape.
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