Australian outdoor label Zorali epitomizes a “less is more” philosophy, focusing on sustainability rather than expanding its product range. Founded by the adventurous couple Cam and Elise Greenwood, Zorali emerged in 2019 following the closure of Cam’s previous surf brand due to trademark issues. Drawing on their love for the outdoors and professional backgrounds, the Greenwoods created Zorali with a vision to inspire outdoor exploration.
Initially offering a variety of outdoor lifestyle clothing and travel gear, Zorali shifted its focus from constantly designing new products to enhancing existing ones. This strategic pause allowed the company to prioritize sustainability by using recycled or organic materials and eco-friendly packaging. In 2022, Zorali attained B Corp certification, further solidifying its commitment to ethical practices.
Zorali’s product range predominantly features apparel, with standout pieces like the Horizon 3L Rain Jacket made from recycled materials and the Merino wool shirts sourced locally from Australian sheep. Complementing their clothing line, Zorali offers essential camping gear such as sleeping bags, mats, and tents. The Trailblazer Sandal, designed for rugged terrains, and hemp and Merino socks complete the brand’s outdoor ensemble.
With a growing presence in Australia and New Zealand, Zorali has also garnered attention globally, with significant revenue streams from the U.S., Scandinavia, and Canada. The brand’s popularity is evidenced by the thriving Zorali Outdoor Club, which organizes outdoor adventures for enthusiasts worldwide.
As Zorali continues to evolve, its emphasis on sustainability remains unwavering. By tracking and offsetting carbon emissions through various initiatives, the company demonstrates a holistic approach to environmental responsibility. This ethos aligns with the Greenwoods’ personal ethos of embracing adventure and the unknown, a mindset that underpins Zorali’s brand identity.
Reflecting on their journey, Cam and Elise express gratitude for the brand’s success and the opportunity to pursue their passion for outdoor activities. With Zorali’s continued growth and commitment to sustainability, the brand not only resonates with outdoor enthusiasts but also sets an example for the industry.
📰 Related Articles
- Lang Lang: Pianist Extraordinaire Inspiring Global Music Enthusiasts
- Japanese Outdoor Brands Redefining Global Adventure Gear Trends
- World Shipping Council: Advancing Sustainable Global Maritime Trade
- Within Temptation: Symphonic Metal Icons Inspiring Global Audiences
- Wild Frontiers’ Iconic African Marathons Draw Global Enthusiasts